How much SEO can you get on a budget? SEO can be a scary thing for a small business. You always have to compete with the big guys. Not to mention you have to squeeze your whole SEO strategy on a limited budget.
This is a common question among bootstrapped startups and small businesses on a very tight budget. Yet, the answer is quite simple. This budget is too small to get quality work done by a reliable SEO agency, so you’re left with only one viable alternative; do it yourself. Though your cash outlay is small, you are still going to have to invest a lot of time to learn SEO and get the job done.
The good news is you don’t need to spend thousands of dollars on SEO courses. For most people, a good book on SEO and some modestly priced and free tools will do the job. Here are some ways on how to do SEO on a shoestring budget:
- Focus on Local SEO. Website presence is a must and so is the local SEO optimization. Before you even start running, take small steps first. Think locally and maybe when you’ve got some experience you’ll start acting globally. Start small, think big and then work your way up on a shoestring budget. Local SEO has got a lot of attention lately, and that’s because it’s a good way to grow your company, especially if you have a limited budget. If you offer a local service, then you need to focus your energy and money into ranking among the first positions. A good starting point to do that is to register your firm into Google My Business. It is quite simple to do that and in just 2 clicks or so you can set up your business account. You have to log in with an email address into Google and then fill in a form with your company’s contact information, such as name, address, phone number (NAP).
- Write fresh content. Content has always been king. You have to write new pieces of content based on what those people were asking for, post links with answers and reach out to webmasters who wrote similar content to create a debate. It could be a great chance for you to get links because you fulfilled a need and helped fill in an important gap.
- Optimize for long-tail keywords and phrases. Another idea to build a robust SEO strategy on a limited budget is to go for long tail keywords or phrases. Also, you can use this tip if you are in a competitive niche, try to make yourself noticed among the big guys and want to show your face in the top results. It is really necessary to do a keyword research, first. It is better to optimize for a long tail keyword if you have a small budget because you don’t have the necessary assets to compete with large enterprises. So make sure you’ve got the right keywords, not too specific, though because in that situation nobody might look for them.
There’s no shortcut to a winning SEO on limited budget, regardless if you are a startup SEO or a well know brand with a robust strategy. If you gather all your marketing efforts and follow the previous ideas tailoring them to your needs and your pocket; then you’ll get a chance.